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Start Investing In People (We Need To Be More Human)

· Investing

I saw this illustration from Gary Vaynerchuk the other day that really made me think.

It is so easy to think of external factors that can benefit your business.

Examples include advertising, social media and international markets.

But the thing that very few companies look at is internal factors like their own team.

Invest in your own team members, give them the tools to succeed and empower them and suddenly the sky is literally the limit.

There is an initiative in England called “Investors In People“.

I only worked for two companies who were embracing this scheme (they had certificates hung up on the wall in the lobby) but I can safely say that they used this as a marketing tool to attract new recruits.

It was a façade that masked the fact they only cared about the bottom line and you were effectively a cog in the machine.

I don’t want to generalize as there a probably a lot of companies who are investors in people and get it right.

Just be aware of any companies that sell this hard when you are interviewing.

There is a lot of talk at the moment about the current administration that rules the US.

Love it or hate it, there is one thing that has become abundantly clear:

If the US is to become great again and admired by the rest of the world, it is crucial to invest in its people and companies.

It's not all about whipping up a catchy slogan and getting an old white dude with bad hair to promote it. 

That means everyone who is a US citizen has to be accountable, wherever they are from.|

Some of the hardest working and most inspiring entrepreneurs I have met in the US were immigrants.

It is very easy to focus solely on your customers and clients, shareholders or investors.

But take your eye off your own people and your Empire will fall.

Start investing in people today.

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