It was my 2nd TV appearance and I knew I had about 7 minutes of air time.
Here’s what I learned from being on the show and how it you can nail a TV interview in a single take:
I received a few emails from the producers before my appearance and in one of them, there was a short video preparing you for the types of questions that are asked.
In it, the show’s host Craig Sewing tells you what their audience is looking for.
While I was watching this, I was thinking about what topic I could talk about and what energy I was going to bring to the show.
I then watched Craig on another show interviewing someone else and when he asked them a question, I paused it and imagined myself on the show answering it.
By visualizing, I was mentally preparing myself for this opportunity.
This might sound obvious and you are probably thinking I am suggesting this so you don’t miss your time slot.
But I like to get there early so I can familiarize myself with the environment so I am not overwhelmed or intimidated.
3. Be prepared for being mic’ed up and small talk
I also like to talk to people so I can warm up my voice for the show.
A good way to warm up for the show is to talk to the host before the camera rolls.
Tell them what you plan to talk about and if you have any questions that need answering, now is your last chance to ask them.
After this, drink some water, breathe and relax.
You’re about to be on TV!
There is nothing worse than watching people get interviewed on TV who are boring and have little energy.
So be the example.
Keep your energy level high, be passionate about your startup (or whatever you are there to talk about) and be opinionated.
5. If you freeze or stutter, don’t dwell on it
No-one likes a fence sitter!
It is easy to suddenly let your mind wander and think about all of the people watching you and making a balls-up of it.
Shift gears quickly and move on.
Make sure that you submit your name and brand with the correct spellings.
When it appears on TV, you want to make sure people know who you are and what company you are representing.
Once you have this, tell your community about your upcoming TV slot and then once it has been aired, post the video to your network.
I was extremely fortunate as the producers said that they were so happy with my segment that they were going to air it nationwide.
My interview was going to be broadcast in 9 US cities!
Here is the full interview of me talking about my next startup business Qwerky and coliving:
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