A pitch deck is usually a 10–20 slide presentation designed to give a short summary of your company, your business plan and your startup vision.
The pitch deck can be used for a demo day — a very visual presentation with very little text.
It can also be used for an in-person pitch presentation that you’re planning to email to investors. It’s going to be seen on a laptop monitor, so small font is not so bad and a simplified deck should be used.
Here are some startups that used pitch decks to attract venture capital:
Tesla Motors was started by a group of Silicon Valley entrepreneurs and strives to create a revolution and accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. Elon Musk is the co-Founder and CEO of the company. Tesla vehicles are EVs (electric vehicles), which are transforming the way people drive and move. Tesla went public on June 29, 2010 and has a market cap of $34.32 billion. Tesla Motors’ goal is to increase the number and variety of EVs through three strategies:
1). To sell its own branded vehicle through its showrooms.
2). To sell premium, high-quality, patented electric components to other automakers.
3). It serves as a “catalyst and positive example to other automakers.” There has already been a movement in the EV market with the push of the GM Volt, rumored to have been inspired by the Tesla Roadster.
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, they make cities more accessible, opening up more possibilities for riders and more business for drivers. From their founding in 2009 to their launches in over 400+ cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Its co-Founder Travis Kalanick was removed from the board following discriminatory issues and scandals.
WeWork is a platform for creators that transforms buildings into dynamic environments for creativity, focus, and collaboration. The company transforms buildings into beautiful, collaborative work spaces and provide infrastructure, services, events and tech so our members can focus on doing what they love. Co-Founder Adam Neumann was let go as CEO after failing to lead the company and letting it lose its valuation by $30 billion.
Reddit is a platform for online communities to submit links, create content, and have discussions about whatever topic that interests them. Redditors who submit articles can be “voted up” and receive “karma” points which a user receives as a reward for submitting interesting articles. The posts on the site are classified under topics such as random, gadgets, sports, gaming, pics, videos, music, funny, movies, books, history, food, philosophy, television, jokes, art, and more. Reddit also includes several topical sections called subreddits, which focuses on specific topics, including programming, science, and politics. Reddit was launched in 2005 and is operated from San Francisco, California. It was acquired by Condé Nast in 2006.
BuzzFeed is a news and entertainment company that is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M. BuzzFeed was founded in 2006 by Jonah Peretti and John Johnson. It is headquartered in New York, N.Y.
YouTube enables users to upload, view and share videos. It uses Adobe Flash video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, music videos, and amateur content such as video blogging, short original videos, and educational videos.
YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. In November 2006, YouTube was acquired by Google. YouTube was launched in San Bruno, California in February 2005 by three former PayPal employees: Chad Hurley, Steve Chen and Jawed Karim.
8. Tinder (previously Match Box)
Tinder began as a fledgling idea under another name, Match Box. Tinder anonymously finds people nearby that like each other and connects them if they are both interested. Every time you open Tinder, you’ll immediately see new, interesting people nearby, along with friends or interests you have in common. Swipe right to like or left to pass on each person’s profile. All swipes are anonymous. No one will ever know you’ve passed on their profile. Only once you’ve both swiped right on each other will your newfound match be revealed.
Airbnb is a community marketplace for people to list, discover and book unique spaces around the world through mobile phones or the internet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences at any price point, with over 2M listings in 34K cities and 192 countries. With a growing community of users, Airbnb also provides an easy way for people to monetize their extra space and showcase it to an audience of millions. Airbnb was founded in August 2008 by Brian Chesky and Joe Gebbia, and is currently headquartered in San Francisco, California, USA.
Square is a financial services, merchant services aggregator, and mobile payment company based in San Francisco, California. The company markets several software and hardware payments products and has expanded into small business services. The startup was launched Jack Dorsey in 2009.
Coinbase is an online platform that allows merchants, consumers, and traders to transact with digital currency. It allows its users to create their own bitcoin wallets and start buying or selling bitcoins by connecting with their bank accounts. In addition, it provides a series of merchant payment processing systems and tools that support many highly-trafficked websites on the internet. Coinbase was launched in 2012 with a mission to create an open financial system for the world. It is operated from San Francisco, California.
Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and inform business decisions. They have two mobile apps: Foursquare and Swarm, and a suite of enterprise and advertising tools. The Foursquare app helps you discover new places, with recommendations from a community you trust. In 2009, Foursquare introduced checking in and real-time location sharing with friends. Five years later, they decided to give the check-in its own app. Swarm helps you live life more checked-in, and turns every day into a game: earn coins, collect stickers, and compete with people you know. In 2020, Foursquare merged with Factual.
The company was Founded in 2009 in New York by Dennis Crowley and Naveen Selvadurai.
Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network. It grew rapidly due to very low exchange fees (you could transfer $1m for 25 cents). Dwolla was Founded in 2008 by Ben Milne and Shane Neuerburg.
14. GoCanvas (previously Canvas)
GoCanvas is a United States-based technology company which provides mobile apps and forms for data collection and sharing.
Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections.
Buffer helps users share social media content by scheduling online posts throughout the day. It integrates with Twitter, Facebook, Linkedin, and other social media platforms. The free version of the application allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website.
17. Gusto (previously ZenPayroll)
Gusto is a company that provides a cloud based payroll, benefits, and human resource management software for businesses based in the US. Gusto handles payments to employees and contractors and also handles electronically the paperwork necessary to help client companies comply with tax, labor, and immigration laws.
LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients. LinkedIn was founded in 2002 and is headquartered in Mountain View, California.
Mint is a free, web-based personal financial management service for the US and Canada. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts. The company was launched by Aaron Patzer in 2006.
20. Moz (previously SEOmoz)
Moz is a software as a service company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008.
LaunchRock is an online platform that enables its users to create viral “Launching Soon” pages with built in sharing tools and analytics. LaunchRock was launched in 2011 out of Philadelphia’s Startup Weekend.
Mapme is a platform to create beautiful interactive maps with ease. The outcome is a unique user experience that drives engagement and promotes the community. The company was founded at the end of 2014 by Ben Lang, Amir Zucker and Philippe Lang.
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.
Manpacks is a web-based service for the delivery of men’s essentials, including underwear, razors, condoms, and grooming products.
Castle was a Detroit-based real estate startup that lets rental owners put their properties on autopilot.
26. FlowTab (previously Apptini)
Flowtab was a mobile app that allowed people to order drinks quickly and easily at crowded bars, so people could avoid elbowing for a position at the bar counter. The app had zero fees for users and bars.
Bliss not only connects a network of massage providers and consumers but also virtually assures that consumers will find a qualified, licensed massage professional anywhere, anytime by bringing Uber-style participation to market.
Fittr is a workout generator that takes in users equipment access, time commitment and goals for working out.
Wealthsimple is a Canadian online investment management service focused on millennials. The firm was founded in September 2014 by Michael Katchen and is based in Toronto. As of August 2019, the firm holds over C$5 billion in assets under management.
33. Steady Budget
SteadyBudget is budget management software that helps PPC (pay per click) analysts manage various budgets across different channels.
34. Sequoia Capital
Sequoia Capital is an American venture capital firm. The firm is located in Menlo Park, California and mainly focuses on the technology industry. It has backed companies that now control $1.4 trillion of combined stock market value
36. Carta (previously eShares)
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